The Disconnect (19 Aug 13)
So, I got a call from Arbitron asking me to take their survey on what did I watch on TV yesterday, and what did I listen to on the radio. I answered all of the young lady’s questions without a problem until we got to the demographics section.
In order to be accurate, she said, she needed to know my ethnic background. She read off her available choices, to which I responded, “American”, and to which her response was, she did not have that choice, was I or was I not, and she went through her list again. When I repeated, “I’m an American”, she told me that she could not enter that, and that if I refused to answer, my survey was incomplete and could not then be used, so my viewing preferences would not be entered into her statistics.
So, Americans are not part of the corporate statistical universe. What does that tell you of AMERICA TODAY?
BTW, I repeated, “American”, to which she said, “Thank you,” and politely hung up the phone.